GMA Network Inc. disclosed on Monday, Sept. 5, 2022, that it is making an additional investment of over P1 billion for the expansion of its digital TV coverage nationwide.
The network has spent almost P860 million to date, for the upscaling of its existing digital terrestrial television (DTT) stations, amounting to a total of more than P1.8 billion to facilitate the transition to an all-digital standard by 2023 per the National Telecommunications Commission.
DTT is a technology for terrestrial television in which land-based television stations broadcast television content by radio waves to televisions in consumers' residences in a digital format. Analog televisions will require a box to decode the digital signal broadcast by television networks on free TV.
The network remains aggressive as it continues expanding its reach and signal through building new base stations, repeaters and equipment upgrades with its total of 93 stations in various areas nationwide, comprising GMA's analog and digital TV as well as GTV's analog TV broadcast stations.
The Nielsen Philippines TV Audience Measurement data from January to August 2022 has shown that GMA — in combination with its other following channels: GTV, I Heart Movies, Heart of Asia, Hallypop and DepEd TV — reached 97.1 percent of all TV households nationwide or 18.4 million TV households in total in the country.
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GMA 7, alone, recorded a net reach of 96.6 percent or 18.3 million TV households, while the network's second free-to-air channel, GTV, registered 78.9 percent net reach or 15 million viewers for the same span.
The network also said its combined people net reach in total in the Philippines is at 94.3 percent or about 76.6 million viewers out of the total Philippine estimated TV viewer population of 81.3 million for 2022.
As the country also continues its shift from analog to digital standard, GMA said it enables more viewers to access a clearer and more vibrant TV viewing experience through its digital technology receivers GMA Affordabox and GMA Now.
Aside from TV, the network runs 23 radio stations all over the country and international channels such as GMA Pinoy TV, GMA Life TV, GMA News TV as well as GMA On Demand.